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Dr. Mark McKnight |
Marketing Club
Check out our Webjam to get involved! |
The purpose of the USI Marketing Club is to foster a community of scholars within the field of marketing. The club is composed of marketing students and others interested in marketing.
The goal of the organization is to help students explore and prepare for marketing and marketing-related careers in diverse industries, such as consumer products, retail, luxury goods, technology, and health care.
Activities include guest speakers, tours of local businesses, attendance at regional and national conferences, fund raisers, socials, and many more.
Meetings are generally held monthly.
Explanation of logo:
The concept revolves around three items - a target, banner, and globe. The target is supposed to represent the target goals, results, and audience that marketers are trying to reach. The banner represents one of many marketing techniques used to reach people. Finally, the globe indicates that marketing is used all around the world to reach people all around the world; in other words, marketing is global.
